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Chery sets up manufacturing unit in Pakistan with plan to export “Made in Pakistan” SUVs

Chery (Chinese name, Qirui) is a Chinese state-owned automobile manufacturer headquartered in Wuhu, Anhui, China. Chery have entered the Pakistan market as Chery introduces SUVs for Pakistan market.

Chery Introduces Tiggo 4 Pro and Tiggo 8 Pro in Pakistan

In 2019, Chery unveiled its new RHD (Right Hand Drive) strategy, identifying seven nations as important prospective RHD markets, including Pakistan. In January 2021, it joined hands with Ghandhara Nissan who invested Rs. 2.4 billion in the production of Tiggo Series SUVs in Pakistan.

The capacity of the local vehicle sector will also be enhanced by new technology and management systems. Consumers in Pakistan and other RHD countries are more accepting of Chinese products and brands.

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Chery is marketing the company’s listing in Pakistan next month, according to Feliex. It will continue to concentrate on the Pakistani market and meet the needs of local customers. According to CEN, the company also intends to export from Pakistan to other RHD countries in the near future.

Chery Automobile now produces saloon cars and SUVs. The decision to manufacture SUV models in Pakistan is based on several factors, including the global trend of shifting from cars to SUVs, the fact that SUVs are better suitable for Pakistani road conditions, and the fact that Chinese businesses are competitive in the SUV market category, among others.

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According to Felix, SUVs are a strategic choice in Chery’s initial development plan in Pakistan, and more models will be introduced as the company deepens its cooperation and receives more market feedback.

According to Felix, SUVs are a strategic choice in Chery’s initial development plan in Pakistan, and more models will be introduced as the company deepens its cooperation and receives more market feedback.

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