Islamabad-based influencer marketing startup Walee has raised $2.7 million in seed funding from a Pakistani communications company called Z2C. Walee had been funded as a technology R&D project by Ignite National Technology Fund during 2017-19.
Z2C is a Karachi-based company with interests in advertising, public relations, technology, and commerce.
Walee which was founded by NUST graduate Muhammad Ahsan Tahir in 2019 enables brands and media agencies to connect with influencers in order to execute proper campaigns. As of now, the startup has a major network of over 50,000 influencers while having a combined reach of 100 million followers. This also includes 5,000 brands that coordinate with the startup.
The investment comes weeks after Z2C Limited-owned Starcom affiliate media agency Brainchild Communications Pakistan inked a strategic partnership agreement with Walee to distribute Walee Enterprise, an AI-enabled social media listening, and digital service center platform.
With the platform, the brands can engage influencers to promote their products and services to their followers on different social media platforms, including Facebook, Instagram, and Twitter.
Muhammad Ahsan Tahir, co-founder and CEO of Walee, commenting on the ocassion, said, “Since 2019, advertisers and agencies have turned to Walee’s ecosystem to advance influencer marketing campaigns and utilize social listening tools. This equity financing from Z2C comes as Walee scales to meet strong regional demand pertaining to influencer search, campaign management and measurement. We offer feature-rich enterprise solutions in the region that offer sentiment and semantic analysis in multiple regional languages including Arabic for social and digital media content and will serve enterprise customers through five offices.
Fatima Hyder, Group Chief Strategy Officer at Z2C, said, “Walee’s data-driven content analysis and influencer ecosystem approach is a paradigm change for the media and advertising industry. Given our ongoing investments across OTT, eCommerce, and eSports platforms, the inclusion of Walee fits perfectly into our vertically integrated business strategy. We understand, better than most, how challenging it is to build a business from scratch and to scale it amidst the pandemic.”