Pakistan partnered with TikTok to launch an awareness campaign for COVID-19 prevention.

TikTok has teamed with the Ministry of National Health Services, Regulations, and Coordination (MNHSRC) to start a COVID-19 preventive awareness campaign in Pakistan, According to a statement released Wednesday.

“This campaign is in line with the government’s aim of engaging the country’s youth and raising awareness on such issues,” the statement stated.

Speaking about the partnership, Special Assistant to the Prime Minister on Health Dr Faisal Sultan said: “We are delighted to join hands with TikTok, one of the most influential social media platforms in Pakistan.”

The special assistant said through the platform, the government aims to reach out to Pakistanis across the country and educate them about COVID-19 prevention measures and the vaccine programme.

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“Being on TikTok will significantly help us accelerate our efforts in that regard.”

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