Pakistan jumped 38 spots on WEF’s Travel and Tourism Development Index in two years of Imran Khan’s government.
Pakistan has moved up six places in the World Economic Forum’s (WEF) Travel and Tourism Development Index to rank 83rd among 117 countries in 2021. Last year Pakistan was at 87 spot and Pakistan was at 121 spot in two years old World Economic Forum report.
The index assessed 117 countries and scored them on a 7-point scale where 1 is considered worst and 7 is the best. The key factors are enabling the sustainable and resilient growth of the travel and tourism sector which in turn contributes to the development of a country.
According to the latest edition of the index titled “Rebuilding for a Sustainable and Resilient Future, Pakistan’s overall score also improved to 3.6.
“Six points increase in the ranking of Pakistan on global travel and tourism index is quite a significant progress and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019,” PTDC Managing Director Aftabur Rehman Rana said.
The country’s tourism industry expects to welcome more international holidaymakers this year as most nations eased travel restrictions, which were introduced amid the coronavirus pandemic, and the COVID situation has improved in Pakistan.
Japan, the United States, Spain, France, and Germany are at the top of the list in the Travel and Tourism Development Index.
The picture looked very different two years later, as COVID-19 lockdowns hit the travel and tourism (T&T) sector hard. In 2020 alone, it faced losses of $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe, the WEF said.
“The war in Ukraine has added to instability and economic disruption for the sector. Against this backdrop, the WEF’s inaugural Travel and Tourism (T&T) Development Index reflects the growing role of sustainability and resilience in T&T growth, as well as the sector’s role in economic and social development more broadly.”