TikTok is the world’s largest video-sharing website, but established political parties have yet to take it seriously. Currently PTI social media team is way a head of PPP and PMLN on all social media platforms.
PML-N Vice President Maryam Nawaz recently met with her party’s social media staff, possibly in response to the massive viewership of pro-PTI videos on TikTok.
The PML-N announced the gathering on Twitter, saying, “A delegation of PML-N tiktokers met PMLN leader Maryam Nawaz at Jati Umra,” implying that the party has set aside a section of its social media team dedicated just to the video-sharing app.
The Pakistan Tehreek-i-(PTI) Insaf’s hashtag “Imported hukoomat namanzoor” received a record 933 million views on TikTok, while the same hashtag received over 100 million tweets on Twitter in the last week of April.
On social media, the PTI definitely has an advantage over all other political parties, not only among its workers, but also among its supporters. Several hashtags started by Imran Khan’s party exceeded the 77 million watching threshold on TikTok even when he was prime minister.
In the last week of April, some hashtags received unexpectedly large numbers, such as #pmimrankhan with over 264 million views, #imrankhan with 580 million views, and #ImportedHukoomatNamanzoor” (in Urdu) with 933 million views.
To compete with the social media might of PTI, Maryam Nawaz met with her close aide and MPA Sania Ashiq to discuss the situation, and Atif Rauf, the unofficial leader of the PML-N social media team, was charged with forming a new group for TikTok solely.
On April 22, the PML-N announced the formation of a TikTok team, led by Saud Butt, to promote the party on the short video-sharing site. Mr Butt, who joined the platform in April 2020, now has over 1.9 million followers and 94 million likes on his videos.