The Pakistan Cricket Board (PCB) has partnered with TikTok, the best destination for short-form videos, for two seasons of the HBL Pakistan Super League (PSL). TikTok will be the official Entertainment Partner for PSL 7 and PSL 8.
The PCB’s two-season deal with TikTok will let fans to use the hashtag #KhelegaPakistan to post their favorite moments from the tournament on the platform. With everything from pre- and post-match entertainment and highlights to cricket-related challenges, TikTok will become a home for the HBL PSL fan base’s enthusiasm and passion, which has been a significant cause for the league’s success and growth over the last six seasons.
“We are delighted to have TikTok join hands with us as our Official Entertainment Partner for HBL Pakistan Super League 7 and 8. Platforms like TikTok have revolutionised content generation and have brought people together through some incredibly creative and entertaining short videos that are watched around the world.
“The HBL Pakistan Super League has historically provided rich entertainment with quality cricket and this year will be no different with TikTok providing another exciting platform for the fans.
“Cricket is the most popular sport in Pakistan and we are happy to have partnered with cricket’s most celebrated event in the country. We look forward to TikTok fast becoming the home of fandom for not just cricket but other sports in Pakistan as well.” TikTok Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan, Paul Katrib said.
Because TikTok is a platform for everyone, the HBL PSL will benefit from this two-season partnership not only in terms of reaching a younger audience, but also in terms of engaging more authentically with a very interactive and diverse community that has supported the league since its inception, helping it become one of the most popular and sought-after T20 leagues in the world.