TikTok has overtaken YouTube in average viewing time in the US and UK
According to recent reports, people in the UK and US are spending more time on TikTok than on YouTube.
According to app monitoring company App Annie, the average time spent on TikTok per user has increased compared to YouTube.
Although TikTok is viewed more often on average than YouTube, YouTube is still ahead in total time (not per user) and has more users overall (only Android phones are considered in the report).
In the UK, TikTok overtook YouTube in June 2020, while in the US, TikTok and YouTube vied for the top spot last year before TikTok took the lead in April 2021, the report said.
TikTok is also the most downloaded app globally in 2020, with live streaming apps also seeing a sharp increase in spending by creators.