According to auto industry sources, United Motors is planning to discontinue the 800cc Bravo and 1000cc Alpha hatchbacks.
Pakistan automotive market is a tough place for a new manufacturer to enter and survive. Suzuki has been ruling the market with their most affordable cars in the market with Suzuki Mehran being the best selling car for 30 years. Now Suzuki Alto is in the market and is following the footsteps of its ancestor and is the best seller car in the market.
There are rumors going around that United Cars is going out of business and that they are leaving the Pakistan automotive market soon. It is being said that United Motors is discontinuing its two car models, the United Bravo and United Alpha which were the cars to compete with Suzuki Mehran and now Suzuki Alto.
The rumors goes on to say that the country’s second largest bike manufacturer will instead concentrate on the motorcycle market and thus wrap up its operations of 4-wheeler business. So are the most affordable cars in Pakistan really leaving? And most importantly what is the future of cheap small cars in Pakistan?
The company response was, however, against the rumors and according to the company official: “This is nothing but a false and baseless rumour. United Motors is not at all shutting down its operations. In fact, the company is going stronger than ever. We are selling both our car models, Bravo and Alpha, and delivering the cars within a week.”
Although the company’s response was really positive but the dealerships are not too much hopeful regarding the future of United Alpha and United Bravo. The dealerships said that they have batch of cars and according to them this will be that last batch to be sold.
Although the plan is not yet officially confirmed by the manufacturer but if United discontinues it will be difficult to find a car below Rs 1.5 million. Currently Prince Pearl is the most affordable car in Pakistan followed by the best seller Suzuki Alto.
In Pakistan it is really difficult for car manufactures either to enter the automotive market and is even more difficult to compete with the three big market leaders, Suzuki, Honda and Toyota.